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Pricing

Your AI-Powered
Training Partner

Build, grow, and scale your fitness business with AI that actually understands training.

Founding Member Pricing
Sign up before April 30, 2026 and your rate is locked for 2 full years. No surprise increases, no bait-and-switch. That's our fiduciary promise.
Explore

Starter

$0forever

Full-power taste of AI coaching

5 clients
Get Started Free
Harley AI -- all features (100/month)
Workout generation & builder
Exercise library with video demos
Nutrition tracking + food search
Voice queries
Grow

Essentials

$14.99/mo

Remove the limits, keep growing

20 clients

14-day free trial — cancel anytime

Everything in Starter, plus:

Harley AI -- unlimited queries
Unlimited workout generation
Document uploads
Recommended
Build

Pro

$49.99/mo

The full coaching platform

Up to 75 clients

14-day free trial — cancel anytime

Everything in Essentials, plus:

Artha -- fiduciary CFO AI
Business calendar & scheduling
In-app messenger
Stripe payments (0% platform fee)
Whoop integration
One-click platform migration
Scale

Business

$99.99/mo

Unlimited scale, full control

Unlimited clients

14-day free trial — cancel anytime

Everything in Pro, plus:

Client progress analytics
Priority support
API access
Custom branding (coming soon)
Already on another platform?

Bring Everything
With You

Clients, workouts, programs, exercises, videos, and pricing plans. Zero data loss. Your business is yours -- we just make it easy to prove.

Start Migration
Typical platform$200–300/mo
Harley Business$99.99/mo
Save over $2,000/year
With a fiduciary guarantee
The DNAi Fiduciary Promise

Your Platform Should Work
For You -- Not Against You

Most training platforms can raise your price tomorrow with no new features and no explanation. They can lock your client data in proprietary formats. They can change your terms overnight. This happens because they have no fiduciary duty to you. You're the product, not the customer.

DNAi is architecturally different. Your DNAid -- a cryptographic root identity created the moment you sign up -- anchors your data, your clients, and your business history to you. As we connect more agents, your DNAid becomes the single key to your entire ecosystem. No duplication. No theft. No arbitrary extraction.

Price transparency
DNAiPublished, version-controlled pricing. Changes announced 90 days in advance.
TypicalArbitrary increases with minimal notice. No justification required.
Data ownership
DNAiYou own everything. Full export anytime. Open formats.
TypicalPlatform owns the relationship. Data locked in proprietary formats.
Identity
DNAiDNAid: cryptographic identity rooted to you from day one. Expanding across all DNAi agents.
TypicalUsername/password. Platform controls your account.
AI loyalty
DNAiAgents work exclusively for you. Fiduciary kill switch if violated.
TypicalAI trained on aggregate user data. Platform monetizes collective intelligence.
Client relationships
DNAiDirect connection. Clients are YOUR clients, always.
TypicalPlatform intermediates. Clients belong to the platform first.
Business continuity
DNAiDNAid is designed to persist across all DNAi services as they connect. Full data export anytime.
TypicalVendor lock-in. Start over if you switch.
Your DNAid. Your data. Your clients. Always.

One cryptographic identity rooted to you today, expanding across Harley, Asha, Artha, and every DNAi agent as they connect.

Common Questions

What happens after the trial?

After 14 days, your card will be charged. You can cancel anytime before the trial ends and won't be charged.

Can I cancel anytime?

Yes. Cancel from your account settings or the Stripe customer portal. Your access continues until the end of the billing period.

Is my data safe?

All data is encrypted in transit and at rest. We never sell your data or your clients' data. HIPAA-aware infrastructure.

Do you offer refunds?

Yes. We honor a 7-day refund policy after the trial ends. Contact support for assistance.

What is DNAid and how does it protect me?

DNAid is a cryptographic identity created for you the moment you sign up. It roots your data, clients, and business history to you -- not the platform. As DNAi grows, your DNAid will link Harley, Asha, Artha, and every future agent to a single identity that only you control.

How is DNAi different from other training platforms?

Most platforms rent you access to your own business. They can raise prices without adding value, lock your data in proprietary formats, or change terms overnight. DNAi operates under a fiduciary duty -- our AI agents work exclusively for you, your interests come first by design, and your DNAid ensures you own your digital identity forever.

What does "fiduciary duty" mean for a software platform?

It means DNAi is legally and architecturally bound to act in YOUR best interest. We cannot sell your data to advertisers, we cannot use your training methods to benefit competitors, and we cannot raise prices without delivering proportional value. Your agents serve you -- not our shareholders.

Can I take my data if I leave?

Always. Full data portability is a fiduciary obligation. Export everything -- clients, workouts, programs, business records -- at any time, in open formats. We'd rather earn your loyalty than trap you.

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